Following the example of their other branches, SKODA Overijse also invests in attractive, striking and dynamic communication. Yet modernization is not their only reason. Designing, printing, sticking and removing advertisement on the window display is expensive. Additionally, this type of advertising is limited to just a single static image. When it’s time for a new campaign, promotion or message, the whole process (and the accompanying costs) starts all over again. High time for an LED adventure!